THE IMPACT OF CONSUMER BUYING BEHAVIOR ON BEAUTY PRODUCTS THROUGH CELEBRITY & INFLUENCER ENDORSEMENT MARKETING IN SUBCONTINENT

Behshtarukhsar Abbasy; D.K. Awasthi1  Archana Dixit2; Fitri; Rigel Nurul Fathah; Dr. Mustafa ÖZYEŞİL1; Moaz Kaaka2; Jeevasriyarasi N*1 Kowsika B2 Pavin C3 Pavithra Shen G T4; Sriharan M S1 Jeyaselvamurugan M2 Ram Karthick S3; SRIJA C T  THENDRAL D; SRINITHI VARSHINI. P Mrs.MEKALA. N; Deenadhayalan P Gobinath S; Dhanapriya G1 Raajeel Roshmaa H 2 Ashwini S 3 Preethi B4; ILAMPARITHI M; SRI SUNDHAR C; MONISH K; Mrs. MEKALA N; DHARSINI K SANGEETHA K S MRS. SARANYA D V; *Prof. Priya G. Deshmukh; Prof. Swati S. Sangamnere; Maroj Bharati a; Vikram Singh a; Ram Kripal b; Rupashini P R1 Rahul Aanand S 2 Akilan K 3; Dhanapriya G Jeevitha s S Dinesh kanna T Shivani S K; Shangari K; Monisha K; Vasundra K; Jeevankarthick B; Kowshik R; Dr. A. N. Singh; Principal 1 Dr. Sandeep kumar 2; D.K. Awasthi1 Archana Dixit2; Ifeanyi Michael Okafor; Shoeb Ali Syed; Dr. Masood Uzzafer; Deepinder Singh; Ahmed Muhammad Abid Khan¹; Anas Muhmmad Abid Khan²; Augustine Tochukwu Ekechi; Godwin Uchechukwu Uke; RANGA RAYA REDDY ERAGAMREDDY; Behshtarukhsar Abbasy; D.K. Awasthi1  Archana Dixit2; Fitri; Rigel Nurul Fathah; Dr. Mustafa ÖZYEŞİL1; Moaz Kaaka2; Jeevasriyarasi N*1 Kowsika B2 Pavin C3 Pavithra Shen G T4; Sriharan M S1 Jeyaselvamurugan M2 Ram Karthick S3; SRIJA C T  THENDRAL D; SRINITHI VARSHINI. P Mrs.MEKALA. N; Deenadhayalan P Gobinath S; Dhanapriya G1 Raajeel Roshmaa H 2 Ashwini S 3 Preethi B4; ILAMPARITHI M; SRI SUNDHAR C; MONISH K; Mrs. MEKALA N; DHARSINI K SANGEETHA K S MRS. SARANYA D V; *Prof. Priya G. Deshmukh; Prof. Swati S. Sangamnere; Maroj Bharati a; Vikram Singh a; Ram Kripal b; Rupashini P R1 Rahul Aanand S 2 Akilan K 3; Dhanapriya G Jeevitha s S Dinesh kanna T Shivani S K; Shangari K; Monisha K; Vasundra K; Jeevankarthick B; Kowshik R; Dr. A. N. Singh; Principal 1 Dr. Sandeep kumar 2; D.K. Awasthi1 Archana Dixit2; Ifeanyi Michael Okafor; Shoeb Ali Syed; Dr. Masood Uzzafer; Deepinder Singh; Ahmed Muhammad Abid Khan¹; Anas Muhmmad Abid Khan²; Augustine Tochukwu Ekechi; Godwin Uchechukwu Uke; RANGA RAYA REDDY ERAGAMREDDY

March 2023 Issue

About this Issue: The March 2023 issue of IJETRM publishes peer-reviewed research papers in Engineering, Technology, Artificial Intelligence, Computer Science, Management and Applied Sciences.

S.NO	Title / Author	PDF
1	THE IMPACT OF CONSUMER BUYING BEHAVIOR ON BEAUTY PRODUCTS THROUGH CELEBRITY & INFLUENCER ENDORSEMENT MARKETING IN SUBCONTINENT Author: Behshtarukhsar Abbasy
2	TERMINALIA ARJUNA -SHOWING HIGH QUALITY OF MEDICINAL PROPERTIES Author: D.K. Awasthi1 Archana Dixit2
3	IMPLEMENTATION OF ACCOUNTABILITY AND PARTICIPATION COMMUNITY IN VILLAGE FUND MANAGEMENT IN GIRIKERTO VILLAGE Author: Fitri , Rigel Nurul Fathah
4	IMPACT OF EXCHANGE RATE VOLATILITY ON ECONOMIC GROWTH: EVIDENCE FROM TURKEY CASE Author: Dr. Mustafa ÖZYEŞİL1 , Moaz Kaaka2
5	UNIVERSAL APPEAL: AN UNISEX COLLECTION FOR ALL BODY TYPES (TOP WEAR) Author: Jeevasriyarasi N*1 Kowsika B2 Pavin C3 Pavithra Shen G T4
6	SECURITY SOLUTIONS FOR IT OPERATIONS Author: Sriharan M S1 Jeyaselvamurugan M2 Ram Karthick S3
7	DESIGN AND DEVELOPMENT OF HIGH TWIST WOVEN FABRIC AND ANALYSIS Author: SRIJA C T THENDRAL D
8	HANDLOOM AND SUSTAINABLE FASHION Author: SRINITHI VARSHINI. P Mrs.MEKALA. N
9	IMPLEMENTATION OF MEENAKARI ART IN WESTERN GARMENT Author: Deenadhayalan P Gobinath S
10	IMPLEMENTATION OF EUROPEAN FAME VIGNETTE ON CONTEMPORARY SILHOUETTE Author: Dhanapriya G1 Raajeel Roshmaa H 2 Ashwini S 3 Preethi B4
11	REJUVENATION OF SILK SAREES AS CONTEMPORARY COLLECTION Author: ILAMPARITHI M,SRI SUNDHAR C ,MONISH K, Mrs. MEKALA N
12	MODERNISTIC COLLECTION FROM FEMALE DRIVEN CLASSICS Author: DHARSINI K SANGEETHA K S MRS. SARANYA D V
13	EMERGING TRENDS IN ELECTRICAL & ELCTRONICS ENGINEERING Author: *Prof. Priya G. Deshmukh, Prof. Swati S. Sangamnere
14	Crystal field parameters and zero field splitting parameter of Fe3+ in CdGa2S4 single crystals Author: Maroj Bharati a, Vikram Singh a, Ram Kripal b
15	ASPECT MINING ON CONFECTIONERY PRODUCTS Author: Rupashini P R1 Rahul Aanand S 2 Akilan K 3
16	STRIVE OF NATIVE CODE CROSSING SILHOUETTE WITH QUIRKY FASHION Author: Dhanapriya G Jeevitha s S Dinesh kanna T Shivani S K
17	INFUSION OF METAMORPHOSIS IN ETHNIC WEAR Author: Shangari K, Monisha K, Vasundra K
18	FULL STACK DATA ENGINEERING PROJECT FOR BUSINESS PROCESS Author: Jeevankarthick B, Kowshik R
19	RELIGIOUS CHANGES IN PERI-URBAN AREAS: A STUDY OF LUCKNOW CITY Author: Dr. A. N. Singh, Principal 1 Dr. Sandeep kumar 2
20	BRIEF REVIEW OF FICUS RELIGIOUS Author: D.K. Awasthi1 Archana Dixit2

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